The Social Blog and Arrow Icons

Archive for July, 2014

I Have to Pay Facebook for Reach?

The unfortunate answer to that question is a resounding yes. For quite a few years after Facebook first started, when brands were jumping on the bandwagon left and right, we experienced a golden age of reach that will probably never be seen again in the social media world. Any brand could start their own Facebook business page […]

Why Are You Blogging?

The answers to this question are numerous, but it seems like some prevailing commonalities are: “someone told me I should be,” “it’s good for SEO,” or the all-too-common “ummmm.” Let’s first all agree that blogging and content strategy are important parts of your marketing plan. But there’s a catch. Like every other part of your marketing […]

Standing Out From Your Competition

It’s been a common marketing principle for years that the best way to get noticed is to stand out from your competition. If you’re always doing something new and different, people are sure to take notice, and the resulting attention is great for your brand. But now that marketing has gone digital (and keeps getting […]

Can The Physical-World Guide Web Design?

Architecture, sculpture, fashion, painting, furniture and food: all things that exist in the physical, non-digital world. They affect us on a daily basis, especially as some of us work in industries that manufacture or create these various forms of art and technology. Similarly, the designs that we encounter on the internet affect our lives – […]

What is Black Hat SEO?

In order to understand the difference between “white hat” and “black hat” SEO, you need to understand both how Google seeks to return results, and the types of results that they seek to return. Simply put, program robots and algorithms to identify human factors through various aspects of code, wording and networking factors. Therefore, they want […]