Pay per click (also called cost per click, paid ads and so on) is pretty simple to understand. You pay money to Google to have ads for your website pop up in organic search (and elsewhere). However, just because the concept is simple doesn’t mean that the practice is. Here are 5 things you should […]
Creating a new website involves a ton of planning, design, language and coordination in order to work. That’s why you hire a professional web development team to put your new site together. That being said, you can really help the process along by answering some questions before the design process starts: 1 – What is the […]
It’s a question as old as Google – how does Google decide to put one website number 1 and another on the third page? Or maybe your asking, “Why is my website on page 5 and my competitor on page 1?” If that’s the case, you’ve either read or heard a lot of different answers, […]
If you read this blog at all, you know my affinity for SEO. That’s what I do on a daily basis. But, the truth is that SEO can’t do everything. Where it fails, however, paid ads (PPC, social media ads, etc.) can fill in. Here are a few things that PPC can do, but that SEO either […]
Search engine optimization is a tricky thing to tackle. You might find some college courses centered around it, I don’t know. I can pretty much guarantee that no college will grant a degree in it, which means that no “scholarly” work has been done in it. Therefore, you’ll find plenty of sources that offer SEO […]