The Social Blog and Arrow Icons

Archive for May, 2014

When Should I Ban a Social Media Fan?

No matter how awesome your company is, you will probably get some sort of negative activity on your Facebook page. The comments might not be about your brand or employees – they could just be negative in general. So, you might ask when it’s appropriate to ban a Facebook user from your business page. First […]

Google Sitelinks – Good or Bad?

If you don’t know what Google sitelinks are, here’s how they look in Google if you search “The Mac Groups”: The idea for sitelinks is to make it for search users to get to the information that they want to see. They can “navigate” a website before going to the website. (I should point out […]

Things Paid Ads Can do that SEO Can’t

If you read this blog at all, you know my affinity for SEO. That’s what I do on a daily basis. But, the truth is that SEO can’t do everything. Where it fails, however, paid ads (PPC, social media ads, etc.) can fill in. Here are a few things that PPC can do, but that SEO either […]

What McDonald’s Did Wrong

Aside from the nutrient content of their food and the fact that they’ve advertised with an annoying and incredibly discomforting clown for decades, McDonald’s has managed to become the premier cheap, quick burger chain in the world. They even managed to snag a mention in Pulp Fiction: However, along with not only maintaining the unnerving […]

Advice to Ignore about Search Engine Optimization

Search engine optimization is a tricky thing to tackle. You might find some college courses centered around it, I don’t know. I can pretty much guarantee that no college will grant a degree in it, which means that no “scholarly” work has been done in it. Therefore, you’ll find plenty of sources that offer SEO […]