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Posts Tagged ‘Search Engine Optimization’

Google Flexes Muscle, Makes HTTPS Ranking Factor

If you haven’t heard yet, Google made another fairly significant change to their infamous search rankings algorithm last week, adding the HTTPS status of your website as an official ranking factor. SEOs had been speculating for months that the move was coming, and Google finally made it official in a blog post they published on […]

What is Black Hat SEO?

In order to understand the difference between “white hat” and “black hat” SEO, you need to understand both how Google seeks to return results, and the types of results that they seek to return. Simply put, program robots and algorithms to identify human factors through various aspects of code, wording and networking factors. Therefore, they want […]

What the Heck is Search Engine Marketing?

SEO, PPC, SEM, SMM, Content Marketing, Link Building, etc…. You know that it all has to do with search engines, but that’s not really enough is it? I agree. That’s not enough. So, I want to give a breakdown of what all of these acronyms and phrases mean. But first, let’s take a look at […]

Advice to Ignore about Search Engine Optimization

Search engine optimization is a tricky thing to tackle. You might find some college courses centered around it, I don’t know. I can pretty much guarantee that no college will grant a degree in it, which means that no “scholarly” work has been done in it. Therefore, you’ll find plenty of sources that offer SEO […]