The Social Blog and Arrow Icons

Liberty Hound 4th of July Event Sells Out

With a $200 ad budget and an awesome event to promote in Buffalo, Liberty Hound sold out their 4th of July VIP Party via Facebook advertising. 150 tickets sold at $35, coming out to $5,250. And that number doesn’t even factor in the revenue that the guests will rack up at the bar on Friday. The take away: Facebook […]

5 Things You Need to Know about Pay Per Click

Pay per click (also called cost per click, paid ads and so on) is pretty simple to understand. You pay money to Google to have ads for your website pop up in organic search (and elsewhere). However, just because the concept is simple doesn’t mean that the practice is. Here are 5 things you should […]