The Buffalo Blizzard, Bars & Social Media
While much of the country moaned and complained—Buffalonians made the most of the 2014 Blizzard by hitting up the bars!
Answer… you guessed it: Social Media.
People used to have to pick up a phone and call to see which drinking establishments opened up during a bad weather. Now, simply tweet the question and the bars will answer. The Mac Groups jumped in for our clients and social media made it possible for tons of people to stay warm and have fun.
Bad weather can mean the opposite of what you’d normally think for certain small businesses—especially when you utilize Facebook and Twitter. Snap a photo of the party as incentive to get more people to come and you can turn a veritable disaster into better business, some news coverage and an all-around good time!