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Refreshing Your Brand in a Digital World

Before the digital revolution, refreshing or rebranding a business meant thousands of dollars of costs in printing alone just to redo all the traditional collateral including signs, flyers, brochures, letterhead, etc. Not to mention the creative costs and the lead time associated with designing new creative material. Now, with most of those things being replaced […]

Business After Hours at The Mac Groups

Tuesday night, The Mac Groups hosted a Business After Hours event at our office in conjunction with the Amherst Chamber of Commerce. We were very excited to have everyone come out to see our new space, unveil our new brand, and spend some time networking with some awesome people. We want to extend a thank […]

Social Media Fails of 2014 and How To Avoid Them

Social media is one of the most powerful things in the world. It is a supremely effective tool that, when used correctly, helps people and brands connect with each other. The reach into homes, personal computers and cell phones is unparalleled elsewhere in the business world. Social media sites like Twitter and Facebook literally put […]

Insta-Growth: 5 Things You Need to Know About Instagram

You’ve probably heard by now that Instagram has gotten pretty big, but you might not realize just how big it is. We found some pretty interesting stats that we thought might be worth sharing about one of this year’s most explosive and fastest-growing social networks. 1. It’s bigger than Twitter. Yep. We just found out in […]

#Snowvember: The Social Storm

The storm that hit parts of Western New York & Buffalo last week proved a few points to us that we won’t be forgetting any time soon. We have to be prepared for anything when it comes to Mother Nature and winter. The value of a good emergency tool kit can’t be undersold. The power of social […]