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Marketing Takeaways from the ALS Ice Bucket Challenge

If you’ve been on social media at all in the past few weeks, you’ve probably noticed the crazy amount of people hopping on the ALS Ice Bucket Challenge bandwagon. What started out as a quirky movement to raise awareness and funding for Lou Gehrig’s Disease went full-blown viral, and has now seen more than 1 million people post Facebook videos […]

Google Flexes Muscle, Makes HTTPS Ranking Factor

If you haven’t heard yet, Google made another fairly significant change to their infamous search rankings algorithm last week, adding the HTTPS status of your website as an official ranking factor. SEOs had been speculating for months that the move was coming, and Google finally made it official in a blog post they published on […]

Wahlburgers Wins on Social Media 2 Straight Years

We don’t often like to brag or toot our own horn here at TMG, but we think we have a pretty darn good reason for it this time, so bear with us for just one blog post. You probably already know that The Mac Groups team is the social media power behind Wahlburgers, but you […]

TMG Team Takes Boston

We make no secret of the fact that we work with a handful of awesome clients from the Boston area, and since some of our team is headquartered in Buffalo, we also get the great experience of spending some time in beantown visiting them whenever we can. Last week, TMG team members Sean, Ginger and Corey made […]

I Have to Pay Facebook for Reach?

The unfortunate answer to that question is a resounding yes. For quite a few years after Facebook first started, when brands were jumping on the bandwagon left and right, we experienced a golden age of reach that will probably never be seen again in the social media world. Any brand could start their own Facebook business page […]