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SEO: A Strategy for the Long Haul

Much is often made of a website’s ability to rank highly on Google, and building up to those elusive first page positions is probably a task high on many marketers to-do lists. But what is the real takeaway? How does ranking on Google make money for your business? It’s easy to break it down to the […]

What is Black Hat SEO?

In order to understand the difference between “white hat” and “black hat” SEO, you need to understand both how Google seeks to return results, and the types of results that they seek to return. Simply put, program robots and algorithms to identify human factors through various aspects of code, wording and networking factors. Therefore, they want […]

5 Things You Need to Know about Pay Per Click

Pay per click (also called cost per click, paid ads and so on) is pretty simple to understand. You pay money to Google to have ads for your website pop up in organic search (and elsewhere). However, just because the concept is simple doesn’t mean that the practice is. Here are 5 things you should […]

12 Questions to Answer BEFORE Your Web Development Team Gets to Work

Creating a new website involves a ton of planning, design, language and coordination in order to work. That’s why you hire a professional web development team to put your new site together. That being said, you can really help the process along by answering some questions before the design process starts: 1 – What is the […]