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What the Heck is Search Engine Marketing?

SEO, PPC, SEM, SMM, Content Marketing, Link Building, etc…. You know that it all has to do with search engines, but that’s not really enough is it? I agree. That’s not enough. So, I want to give a breakdown of what all of these acronyms and phrases mean. But first, let’s take a look at […]

Google Sitelinks – Good or Bad?

If you don’t know what Google sitelinks are, here’s how they look in Google if you search “The Mac Groups”: The idea for sitelinks is to make it for search users to get to the information that they want to see. They can “navigate” a website before going to the website. (I should point out […]

Things Paid Ads Can do that SEO Can’t

If you read this blog at all, you know my affinity for SEO. That’s what I do on a daily basis. But, the truth is that SEO can’t do everything. Where it fails, however, paid ads (PPC, social media ads, etc.) can fill in. Here are a few things that PPC can do, but that SEO either […]

Advice to Ignore about Search Engine Optimization

Search engine optimization is a tricky thing to tackle. You might find some college courses centered around it, I don’t know. I can pretty much guarantee that no college will grant a degree in it, which means that no “scholarly” work has been done in it. Therefore, you’ll find plenty of sources that offer SEO […]

Getting “In Phase” with the SEO Tide

I was trying to think of a metaphor with which to compare SEO “trends” in this post, and I figured that the ocean tide is probably the best example. Tides come in and out on a scheduled basis due to the water’s reaction to gravitational forces. SEO “trends” go in and out (on a much […]