SEO, PPC, SEM, SMM, Content Marketing, Link Building, etc…. You know that it all has to do with search engines, but that’s not really enough is it? I agree. That’s not enough. So, I want to give a breakdown of what all of these acronyms and phrases mean. But first, let’s take a look at […]
If you don’t know what Google sitelinks are, here’s how they look in Google if you search “The Mac Groups”: The idea for sitelinks is to make it for search users to get to the information that they want to see. They can “navigate” a website before going to the website. (I should point out […]
If you read this blog at all, you know my affinity for SEO. That’s what I do on a daily basis. But, the truth is that SEO can’t do everything. Where it fails, however, paid ads (PPC, social media ads, etc.) can fill in. Here are a few things that PPC can do, but that SEO either […]
Search engine optimization is a tricky thing to tackle. You might find some college courses centered around it, I don’t know. I can pretty much guarantee that no college will grant a degree in it, which means that no “scholarly” work has been done in it. Therefore, you’ll find plenty of sources that offer SEO […]
I was trying to think of a metaphor with which to compare SEO “trends” in this post, and I figured that the ocean tide is probably the best example. Tides come in and out on a scheduled basis due to the water’s reaction to gravitational forces. SEO “trends” go in and out (on a much […]