The Social Blog and Arrow Icons

Do I Need a Social Media Agency?

Many of the clients we’ve worked with or otherwise bumped into over the years have probably asked themselves this question — given that we’re a social and digital media agency. But how do you go about finding the answer? We have some questions for you to ask yourself about your current marketing situation that will help. […]

Marketing Takeaways from the ALS Ice Bucket Challenge

If you’ve been on social media at all in the past few weeks, you’ve probably noticed the crazy amount of people hopping on the ALS Ice Bucket Challenge bandwagon. What started out as a quirky movement to raise awareness and funding for Lou Gehrig’s Disease went full-blown viral, and has now seen more than 1 million people post Facebook videos […]

Wahlburgers Wins on Social Media 2 Straight Years

We don’t often like to brag or toot our own horn here at TMG, but we think we have a pretty darn good reason for it this time, so bear with us for just one blog post. You probably already know that The Mac Groups team is the social media power behind Wahlburgers, but you […]

Standing Out From Your Competition

It’s been a common marketing principle for years that the best way to get noticed is to stand out from your competition. If you’re always doing something new and different, people are sure to take notice, and the resulting attention is great for your brand. But now that marketing has gone digital (and keeps getting […]

Liberty Hound 4th of July Event Sells Out

With a $200 ad budget and an awesome event to promote in Buffalo, Liberty Hound sold out their 4th of July VIP Party via Facebook advertising. 150 tickets sold at $35, coming out to $5,250. And that number doesn’t even factor in the revenue that the guests will rack up at the bar on Friday. The take away: Facebook […]